Wednesday, April 30, 2008

How is web 2.0 different from web 1.0?

For most of us currently studying at QUT we would hardly remember what Web 1.0 was about. It seemed so long ago... a whole 4 years ago! (the first Web 2.0 conference was in October of '04), when we were mere high school peasants longing for a world of freedom which would be given to us through UNIVERSITY.

When Web 1.0 was in vogue we were consumers not produsers, like the majority of Web 2.0 users are. A produser is someone who creates online content. This could be something as simple as having a Facebook account. Following on from this, Web 2.0 sees outcomes remaining always unfinished, and continually under development. In contrast to Web 2.0, Web 1.0 saw a small number of people impacting on content creation. Information was more static, passively read by the end user.

Social software has enabled us to be socially colaborative and create Do-It-Yourself communities. Examples of these are online publishing (a.k.a the blogging phenomenon), media sharing (Flickr and YouTube) and knowledge management (wiki and del.icio.us). This is how buzz words such as 'tagging' 'podcasting' and 'blogging' were coined. As mentioned earlier, a large number of people are now becoming involved in creating web content. Social software has made this transition possible. It allows better access for collaboration.

Essentially, Web 2.0 provides a more organised and categorised option from Web 1.0. It has higher content, is more functional, hence providing a democratic, personal and DIY medium.

By Emma and natalie

How is open source different from commercial production?

In open source the source code is freely and openly available for everyone to view, edit and use, within a limited-rights licence. For example: FireFox and Linux. In the closed source, commercial model, source code remains confidential and must be bought by the end user. For example, the average user cannot access the source code for Windows Internet Explorer; only the in-house software developers are allowed access. The business model for open source software is to provide services to the commmunity, where as closed source's aim is to sell a finished product. The success of open source hinges on the active contribution and interest of users. In contrast, the motivations for the success of closed source production is the fiscal benefit to the commercial production team.

Open source is an example of produsage. Axel Bruns has idenitified three fundamental principles that define the term produsage:

1. Open participation and communal evaluation. Open source software is an example of this because the project is open for anybody to make contributions and evaluate and test its usability, a key feature of web 2.0. The software is continually updated through collaborative participation and new updates are available almost everyday (Bruns, 2008, p42). In contrast, closed source epitomises web 1.0 where users had no ability to contribute to software development. The availability of new closed source software is stagnant and relies on set release dates for 'new editions'.

2. Fluid Heterarchy, ad hoc meritocracy. In open source contributors grow in the community through their esteem and influence on the project. There is no set dictator for the duration of the project. Leaders are fluid and ever changing according to their abilities and the merit of their contributions. In closed source the production development team is subject to traditional hierarchical structures. There is an appointed leader for the duration of the project and each employee has set individual tasks to complete.

3. Unfinished artefacts, continuing process. In open source the project is always under development, continually evolving with no set end date. Whereas commercial production aims at delivering a complete package to meet a set deadline.

By Emma, Ella and Nat.


Reference


Bruns, A. 2008. Open Source Software Development: Probabilistic Eyeballs in Bruns, A. Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage, New York: Peter Lang, pp.37-68.

Tuesday, April 22, 2008

Get smarter Facebook! You're driving me mad.

Last week I read Axels blog about the problems he has with facebook as a social network. Axels main issue was the flattened structure of facebooks social relationships into simple yes/no answers to friend requests. He argues that this flat structure undermines how we organise and distinguish between social ties in real life. At the time I thought he had a fair point but i didn't think too much about it. But now things have gone too far! I logged onto my facebook account today to discover a friend request from my landlord who also happens to be my roommate/best friend's mother. Personally i see it as a gross invasion of my privacy. There are certain things that certain people just shouldn't know about. First of all as my best mates mother I don't want her knowing what i get up too. I don't want her to see all those drunken photos i have been tagged in recently. I don't want her to know who my friends are, where i have been, who and what has been written on my wall. She doesn't need to know! Secondly, as my landlord i most certainly don't want her to know! For her to discover all those drunken photos from house parties is sure to send me packing.

I wonder what my roommate thinks of this. That is her mother! Would you want your mother as a friend on facebook? I would probably initially laugh in her face and suggest helping make her profile look somewhat hip and cool... as hip and cool as a 40yr old mother of 3 can be. But after a week or two when she discovers who all your friends are and the shenanigans they get up to things might not be so hilarious.

I never used to think about the consequences of pressing 'accept friend request'. I just see it as a polite thing to do when someone asks you to be their friend. However, i am now seriously reconsidering my stance on being a friendly person. My boss at work recently added me on facebook. What a mistake that was to accept. I now find it incredibly awkward when I call up on Monday for my shifts and he says "so why is Emma feeling over the moon today?" or "ooh I see you had a big weekend (wink wink)".

I discovered last week that my cousin worked up the courage to clean out her facebook. She was fed up with having so many people on it that she didn't consider, or want, to be apart of her circle of friends. The only people on her facebook now are a small collection of people who she loves and trusts to know about her business. Eliminating all those people out of her network was a pretty brave thing to do! But she should never have had to do it. Facebook needs to get smarter. My cousin has now lost contact with a whole range of people that probably would have been handy acquaintances in years to come.

I'm a firm believer in keeping sections of your social life separate. Certain aspects of my character are portrayed to different sets of friends. I don't like it when my boss knows i like Indie rock music and partying at Rics and I don't like it when my new ultra cool musician friend knows I work at a lame research company. I want to be able to show people who I am when I want and how I want. I don't want facebook to do it for me in a completely impersonal and static way. I know I have the choice to either accept or reject a friend request but I don't think the problem is solved that simply. I would be quite happy for my boss to be my friend on facebook or my mates mother if there was some way for me to decide how much of me I want share with them. We're living in an age of produsers. Give me some control facebook! I want to be able to shape my online communities. Decide who is in them and what I share with them. Is that too much to ask?

Sunday, April 20, 2008

Music 2.0. Get excited!



Through my fabulous networks on del.icio.us i stumbled across an interesting video on Music 2.0 today by Gerd Leonhard. The words 'music' and '2.0' in the same sentence seems to be a pretty evolutionary concept, or somewhat overdue one whichever way you look at it. It's no secret that the music industry has turned a blind eye to the new interactive, participatory capabilities of web 2.0 and have suffered huge financial losses as a result (see here). Blender.com found the number one record-company screw up of all time to be when they sued Napster out of existence because of their hell bent pursuit on protecting copyright. How silly they were. That blunder has seen them unable to capitalize on the tens of millions of users of file-sharing services who, after the fall of Napster, dispersed to other illegal downloading sites on the internet.

If the record industry intends to survive they really need to open their eyes and take a good look at their surroundings. We no longer live in an age of consumers and producers (see Bruns' theory of produsage). There has been a profound shift in recent years from closed and passive to open, social and uncontrolled patterns of music sharing. We are active. We know what we want and we know how to get it cheap, fast and simple. If record industries are smart they will find a way to profit from our new music consumption patterns. So is music 2.0 the answer they've been looking for...or at least should be looking for?

Gerd Leonhards basic argument is to sell music in the way that people actually want to buy it. Essentially through a "click". Gerd argues that companies must licence access to music not control it like they have in the past. His catch phrase "consumers will pay with attention" is quite apt in explaining what he means. Music is in the network so put the money into the network too. Companies can generate money through clicks on advertising, concert recordings, social networking sites, tickets, webcasts and concert recordings. In Gerds vision for the future there will be no closed and locked communities like Itunes. For example, nobody subscribes to Google and pays a fee to look at and download information. Google makes money through its content. Very successfully too! It's net revenue last year was 3.7 billion dollars. Not too shabby. Google already has enough features to live your own virtual life through the site so why can't it offer us music too?

So why should record companies listen to this guy? Firstly, he knows what he's talking about. Gerd has spent over twenty-five years in the technology and entertainment industries. Recently co-authoring the critically acclaimed book "The Future of Music" where the term music 2.0 was coined. Secondly, he's not the only one saying there is a need for change. Chris Anderson warns of the slow demise of record companies in the rise of the niche nation. He states that "the traditional model of marketing and selling music no longer works". Technology has given people a new way to obtain music which doesn't involve being swallowed in the avalanche of mass marketed hits by record industries.

Gerds theory is interesting and believable. Social networking sites like myspace allow us to be produsers, networking and sharing things online. It seems ridiculous not to expect people to share music in these environments when sharing is such a huge part of the music culture. All we need is for record companies to let go of their control. In the words of Chris Anderson, "MTV and Tower Records no longer decide who wins. You do".


Tuesday, April 15, 2008

Myspace addiction or healthy habit?

At the end of the lecture last week on online communities we had a discussion about the habitual and somewhat addictive nature of social networking sites like Myspace and Facebook. At the time I quite freely admitted to the habit but now i can't stop thinking about WHY myspace has such a strangle hold on my daily routine? When i turned my computer on today the very first thing i did was check myspace and facebook. Even though i knew i was getting on to write a blog about my addiction! It doesn't matter whether i am running late for the bus or have an assignment due in an hour i will always check my myspace and facebook before i even consider doing anything else on the computer.

It seems i am not the only one with this problem. Wikihow offers a step by step guide on how to kick the habit. But is my habitual checking of myspace actually a bad thing?


I think it is completely healthy. Myspace just fuels my own human inclination to procrastinate. It gives me a guilt free channel to effectively do nothing. I don't necessarily intend to do anything on the sites everytime i log on. It's more about checking what everyone is up to and seeing whether anybody "loves me". When i want to catch up with a friend i still reach for my phone before considering commenting on that persons myspace. Myspace has not taken over my social life. I still consider the phone to be a more personal means of communication and would much rather see somebody face to face than exchange messages with them over myspace. I use myspace for more random, playful comments when the wall between me and my assignments has gotten particularly high and i am just creating ways to avoid it. Here again, it comes back to my desire to procrastinate rather than my need for social interaction through the site.

In Terry Flews book New Media: An Introduction he makes reference to the studies of Shenton and McNeeley who discuss reasons for why people participate in online communities. One suggestion was the lack of geographical boundaries within the community. You can effectively talk to someone on the other side of the world who you have never seen in real life. I don't actually do that. Every person that i interact with online exists in my own physical "real life" circle of friends or aquantances. I have never accepted a friend request from somebody that i dont know or recognise. Myspace and Facebook are an extension of my real life. Yes, there are people on myspace and facebook that i haven't seen in months but i don't make a concious effort to talk to them on myspace either. I enjoy that i can passively see what those people are up to by looking at my feed on facebook. So i guess my habit of checking facebook in particular could be fueled by my desire to be constantly "in the know". Facebook allows me to stay in touch in a completely hassle free and lazy way.

I don't think i will be trying to change my habits anytime soon. I have accepted that i am the queen of procrastination and thoroughly enjoy the pleasure of browsing myspace before reading my uni emails. My lecturers and tutors will be most dissapointed!



Thursday, April 10, 2008

Google reader is genius!

Google reader is genius! Why have i not heard of it before? It's all very web 2.0 isn't it. I finally have a way of reading the news that requires no effort. It's fantastic! You are looking at a newly educated citizen. By next week i will know what's what ;)

It's actually kind of sad that I needed google reader to come along to make me read the news. What happened to the good old days when people bought newspapers and sat back on the deck with a cup of tea? ...actually I wasn't even old enough to read a newspaper back then. I live in this new super duper age where i live and breathe for my laptop! Now when i have to habitually check myspace and facebook when i wake up in the morning i can add google reader to the addiction. It'll add another good half hour onto my procrastination techniques...but who cares. Myspace and facebook checking is a necessary part of life!

Wednesday, April 2, 2008

Emma's life lessons 101

Woooo first blog ever!

Topic of today....don't make bets which involve exchangin money with people. They have dire consequences!

For example... making a bet with a friend with the last $5 in your wallet. Then you lose and forget aaall about the fact that you sacrificed that $5. So you continue on your merry way right up until you have to catch the bus to make it to your exhilirating 9am lecture with axel bruns. It's a pickle! Is the bus driver likely to be nice and let you on the bus for a mere 70c? i think not.

So you drive to the nearest ATM and extract a hefty $20 which you then have to beg to get changed at the closest store that's open at 7:30 in the morning! After all this you then get back in the car to drive home and get the bus only for the car to conk out in the middle of a roundabout and have to pull the car over in a bus stop. Awesome! You then wait for RACQ to arrive "within the next 60 minutes". Then after all this it turns out to be the lamest problem and the guy fixes the car in a mere 30 seconds.

So after all this i sadly missed axels lecture *tear* but have made it to the tut to have this whinge.

Moral of my story. Poor people shouldn't make bets! It has dire consequences.